Flurry: Mobile Ads Still Get The Short Straw In Brand Spend; Women Driving eCPMs

There have been some big numbers thrown at the medium of mobile advertising recently -- eMarketer says it will make $2.6 billion in the U.S. alone this year; the IAB says that 72 percent of top brand marketers are going to increase spend in the medium in the next two years. But some new research from app analytics firm Flurry throws a little bit of cold water on what, exactly, is happening in the world of mobile ads today.

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